l'Atelier d'Églantine

A social media campaign that transforms a skincare gesture into a moment of care.

A sensorial social media campaign designed to transform skincare into a ritual, blending natural ingredients with moments of care and connection.

The challenge

The main challenge was to communicate product benefits without falling into traditional skincare codes. The brand needed to feel natural and trustworthy, while still standing out visually in a saturated digital space. It was also important to create a narrative strong enough to carry across multiple posts, ensuring consistency while keeping each visual engaging on its own.

Design approach

The campaign was built as a visual story unfolding across a series of posts. Each frame balances product education with atmosphere, moving between close-up textures, botanical references, and moments of application.

The color palette draws directly from the ingredient itself, with deep greens, soft neutrals, and warm skin tones creating a grounded, organic feel. Typography remains refined and airy, allowing the visuals to breathe while guiding the message.

A mix of editorial layouts and more structured compositions creates rhythm within the series, reinforcing both the artisanal nature of the product and its sensorial qualities. The result is a campaign that feels cohesive, immersive, and quietly elevated, where skincare is presented not as a routine, but as a ritual.

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A social media campaign that transforms a skincare gesture into a moment of care.

The challenge

Design approach

AEL

Cerae

Superbloom

SEREIN

Épicerie Botanique