A serene and nature-driven identity inviting reconnection, movement, and a deeper sense of presence within the body.
L’Arbre en Lumières is an association dedicated to highlighting the role of movement in our well-being and personal development.
Through a variety of practices, it invites people to reconnect with themselves, listen to their needs, and rediscover the joy of being present in their bodies.
The goal of this project was to create a visual identity that feels serene, joyful, and deeply connected to nature.
The visual identity was built around the idea of movement and growth. I created a custom wordmark where certain letters are elongated to evoke fluidity and motion. The accents of the typography were redesigned as small leaves, referencing the “tree” in the association’s name.
The emblem depicts a seated figure surrounded by organic forms. At the center of the figure is a star, symbolizing individuality and the inner guiding light each of us carries.
Together, these elements create a brand that feels both peaceful and vibrant, reflecting the association’s mission to support people in rediscovering themselves through movement.
