The BRIEF

Cerae is a ceramics studio rooted in simplicity, texture, and the quiet beauty of handmade objects.

The project focused on creating a visual identity that reflects the organic nature of clay, where each piece feels intentional, grounded, and slightly imperfect in the most human way.

The goal was to build a brand that feels calm, tactile, and timeless, while still standing out in a saturated, often overly polished market.

Colors

Earthy, tactile tones shaped by clay, texture, and the quiet beauty of imperfection.

The challenge

The main challenge was to create a brand that feels minimal without becoming cold or generic. Many ceramics brands lean heavily into neutral aesthetics, which can quickly lose personality. The intention here was to preserve softness and emotion while maintaining a refined, editorial look. It was also important to ensure the brand could live both digitally and physically, across packaging, social media, and future product collections.

Design approach

The direction centered around natural tones, soft curves, and subtle irregularities inspired by the material itself. The visual language draws from the raw texture of clay, balanced with clean typography to create a sense of quiet sophistication. Shapes were kept fluid and imperfect, echoing the handmade process, while the overall composition remains intentional and structured. The result is a brand that feels grounded, sensory, and deeply connected to the act of making.

Cerae

The BRIEF

Colors

The challenge

Design approach

AEL

Superbloom

l'Atelier d'Églantine