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Brand identity, packaging, and art direction

A creative studio for considered, founder-led brands.
explore the work

Superbloom is an independent studio working in brand identity, packaging, and art direction. We build identity systems with clear typography, thoughtful imagery, and a calm, considered approach. Designed to hold across print, screen, and shelf. Based in the Netherlands, working in English and French.

Selected Work

Selected work in skincare, beauty, wellness, hospitality, and culture.

[01]
Woman in yellow pants and white shirt sitting on stool with a white tote bag reading 'L'Arbre en Lumières'.
(L'Arbre en Lumières).
Brand Identity
[02]
Creamy beige clay texture with the word 'cerae' written over it in pale text.
(Cerae).
Artisan Ceramics Brand Identity
[03]
(Serein).
Skincare Brand Concept
[04]
Smiling woman in red sweater and jeans sitting cross-legged on a white stool outdoors.
(Superbloom).
Brand identity
Web design
Creative direction
[01]
Purpose first.
Before design, we ask: what are you building, and why does it need to exist?
[02]
Polished, but personal.
Your brand should feel crafted, not like you're performing someone else's idea of what you should be.
[03]
Clarity over noise.
One clear message lands harder than trying to say everything at once.
[04]
Designed to last.
A visual system you can grow with, not outgrow in six months.
[05]
Confidence to show up.
When your brand feels right, everything else gets easier.
[01]
Purpose first.
Before design, we ask: what are you building, and why does it need to exist?
[02]
Polished, but personal.
Your brand should feel crafted, not like you're performing someone else's idea of what you should be.
[03]
Clarity over noise.
One clear message lands harder than trying to say everything at once.
[04]
Designed to last.
A visual system you can grow with, not outgrow in six months.
[05]
Confidence to show up.
When your brand feels right, everything else gets easier.
Blue hand-drawn illustration of a flowering plant with three flowers and several leaves on black background.

Currently taking new projects.

Looking for brand identity, packaging, or art direction for your business? Let's talk.

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