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Brand identity, packaging, and art direction

A creative studio for considered, founder-led brands.

explore the work

Superbloom is an independent studio working in brand identity, packaging, and art direction. We build identity systems with patience, clear typography, considered photography, packaging designed to hold up across print, screen, and shelf. Based in the Netherlands. Working in English and French.

Selected Work

Selected work in skincare, beauty, wellness, hospitality, and culture.

[01]

(L'Arbre en Lumières).

Brand Identity

[02]

(Cerae).

Artisan Ceramics Brand Identity

[03]

(Serein).

Skincare Brand Concept

[04]

(Superbloom).

Brand identity
Web design
Creative direction

[01]

Purpose first.

Before design, we ask: what are you building, and why does it need to exist?

[02]

Polished, but personal.

Your brand should feel crafted, not like you're performing someone else's idea of what you should be.

[03]

Clarity over noise.

One clear message lands harder than trying to say everything at once.

[04]

Designed to last.

A visual system you can grow with, not outgrow in six months.

[05]

Confidence to show up.

When your brand feels right, everything else gets easier.

[01]

Purpose first.

Before design, we ask: what are you building, and why does it need to exist?

[02]

Polished, but personal.

Your brand should feel crafted, not like you're performing someone else's idea of what you should be.

[03]

Clarity over noise.

One clear message lands harder than trying to say everything at once.

[04]

Designed to last.

A visual system you can grow with, not outgrow in six months.

[05]

Confidence to show up.

When your brand feels right, everything else gets easier.

Blue hand-drawn illustration of a flowering plant with three flowers and several leaves on black background.

Currently taking new projects.

Looking for brand identity, packaging, or art direction for your business? Let's talk.

Get in touch