Built slowly, on purpose.

Superbloom is a creative studio working in brand identity, packaging, and art direction for founder-led brands. Based in the Netherlands. Working internationally in English and French. Projects span skincare, beauty, wellness, hospitality, and culture. Each project is built in close collaboration with the founder, from strategic positioning through final delivery. Built slowly, on purpose. Currently open for new projects.

I started Superbloom because I needed work that meant something. I'd spent years being good at things that didn't quite fit and at some point I stopped pretending that was fine. I'm French, based in the Netherlands, and I work in English and French. I think in systems but I feel in aesthetics which is maybe why branding made sense. My corgi Cannoli has no opinions on typography, which makes him the easiest collaborator I have. I care about honesty in design. About brands that don't perform wellness or authenticity but actually embody something real. That's the work I want to do, and the founders I want to do it with.